GLOSSAIRE
Updated on 01/01/2024
1P - Vendor Central (Amazon Retail)
Platform for suppliers selling directly to Amazon.
3P - Seller Central (Amazon Marketplaces)
Platform for sellers to sell their products directly to customers on Amazon.
VC - Vendor Central
Similar to 1P - Vendor Central, for suppliers.
ASIN - Amazon Standard Identification Number (Numéro d'Identification Standard Amazon)
Unique identifier for products on Amazon.
LBB - Lost Buy Box (Boîte d'Achat Perdue)
Situation where a seller loses is no longer the main seller of the product concerned on Amazon.
A+ Content - (Page A+ , Contenu A+)
Amazon feature that allows sellers and suppliers to improve their product descriptions by adding visual content and detailed information to better convince buyers.
AA - Amazon Advertising (Publicité Amazon)
Amazon's advertising service.
AMS - Amazon Marketing Services (Services MarketingAmazon)
Marketing services offered by Amazon.
AMG - Amazon Media Group (Groupe Média Amazon)
Amazon's advertising and media division.
Brand Registry - (Registre de marque)
Amazon's programme enabling brand owners to protect their products and content on the platform, by offering them management and monitoring tools.
Brand Store - (Boutique de marque)
Customised online shop on Amazon, where brand owners can showcase their product range and create a unique shopping experience for customers.
Prime
Amazon's membership programme which offers members benefits such as fast and free delivery, access to Prime Video and other exclusive advantages.
VFMC - Vendor Funded Managed Coupons (Coupons gérés financés par le fournisseur)
Coupons and promotional offers managed by suppliers on Amazon, which make it possible to offer discounts to customers while being financed by the supplier.
Vine - (Club des Testeurs)
A programme that allows sellers to launch new products by providing free samples to reviewers selected by Amazon, in order to obtain genuine opinions and feedback.
3PL - 3rd Party Logistics (Logistique tierce partie)
Outsourced logistics services, such as storage and distribution. Amazon offers a 3PL service.
AMZL - Amazon Logistique (Amazon Logistique)
Amazon's logistics network for delivering products.
AMZNCC - Amazon Carton Content Code (Code de Contenu de Carton Amazon)
Code used to identify the contents of boxes in Amazon logistics.
ASN - Advanced Shipment Notification (NotificationAvancée d'Expédition)
Information sent to Amazon with the time and characteristics of a pending shipment.
FBM - Fulfillment By Merchant (Expédition par leMarchand)
When sellers manage shipping themselves.
FC - Fulfillment Center (Centre de Traitement des Commandes)
Centres where Amazon stores and dispatches products.
NARF - North American Remote Fulfillment (Traitement àDistance Nord-Américain)
Amazon's programme for cross-border sales in North America.
PO - Purchase Order (Bon de commande)
Document issued by a buyer to a supplier specifying the products or services to be purchased, quantities, prices, payment terms and other details relating to the transaction.
Vflex - Vendor Flex (Flexibilité du fournisseur)
Amazon's programme in which the supplier cedes part of the logistical control of its products to Amazon, allowing Amazon to manage inventory and deliveries.
VLT - Vendor Lead Time (Délai de livraison dufournisseur)
Time taken for a supplier to deliver the products or services ordered.
AVS - Amazon Vendor Service (Service Fournisseur Amazon)
A pay-as-you-go programme that provides suppliers with a dedicated contact person to help them with operational issues such as order and catalogue management.
CF - Fulfillment Center (Centre de Traitement desCommandes)
Identical to FC - Fulfillment Center. Centres where Amazon stores and dispatches products.
EFN - European Fulfillment Network (Réseau deTraitement Européen)
Amazon's logistics network in Europe.
FBA - Fulfillment By Amazon (Expédition par Amazon)
Amazon service for storing and shipping products.
FFP - Frustration Free Packaging (Emballage Sans Frustration)
Easy-to-open packaging used by Amazon.
FNSKU - Fulfillment Network Stock Keeping Unit
(Processing Network Stock Management Unit)
Unique identifier for products in Amazon's logistics network.
ACOS - Advertising Cost of Sales (Coût Publicitaire des Ventes)
ACOS is an indicator that measures the percentage of advertising expenditure in relation to the sales generated by these advertisements.
ARA - Amazon Retail Analytics (Analytique de Détail Amazon)
Analysis tools for Amazon sellers.
ARAP - Amazon Retail Analytics Premium (Analytique de Détail Premium Amazon)
Advanced version of analytics tools for salespeople.
BB - Buy Box (Boîte d'achat)
An Amazon product page where customers can add the product to their shopping basket and buy it directly. It is awarded to the seller offering the best deal and meeting Amazon's criteria.
BSR - Best Sellers Rank (Classement des Meilleurs Vendeurs)
Ranking of the best-selling products on Amazon.
COGS - Cost of Goods Sold (Coût des Marchandises Vendues)
COGS at Amazon represents the direct cost of production and logistics of the goods sold. It is a crucial financial measure for Amazon, as it helps determine gross margin and the efficiency of sales operations.
Net PPM - Net Pure Product Margin (Marge nette de produit pure)
Profitability indicator that takes into account production costs, marketing costs and general expenses to determine the net profit margin.
P. PCOGS - Product Costs ofGoods Sold (Coûts des produits vendus)
Total cost of goods sold, including production costs, purchase costs and other expenses associated with the sale of products.
ROAS - Return on Advertising Spend (Retour sur Dépense Publicitaire)
Measure of revenue generated for each euro spent on advertising.
TACOS - Total Advertising Cost Of Sales (Coût Total de Publicité sur les Ventes)
A measure of the total cost of advertising in relation to total sales, complementary to ACoS and ROAS.
Acapulco - Refers to Amazon Pallet Ordering (Commande de palettes sur Amazon)
A term used to describe Amazon PalletOrdering, a system that allows sellers to ship pallets of products directly to Amazon's fulfilment centres.
Amazon Pallet Ordering - (Commande de palettes Amazon)
Amazon's service enabling sellers to ship products in bulk on pallets directly to Amazon's fulfilment centres.
AGS - Amazon Global Store (Magasin Mondial Amazon)
Amazon's platform for international sales...
CLR - Category Listings Report (Rapport de Listes de Catégories)
Report on product listings by category on Amazon.
SOA (Sell-out Agreement)
Agreement often used in the context of relationships between manufacturers and retailers, where it defines the terms and conditions under which products will be sold to the end consumer. It can include aspects such as pricing, promotions, product returns and other sales policies.
SOP - Standard Operating Procedures (Procédures Opérationnelles Standards)
Set of procedures for standard operations at Amazon.
AWS - Amazon Web Services (Services Web Amazon)
Cloud services platform offered by Amazon.
BTB (B2B) - Business to Business (Entreprise à Entreprise)
Commercial transactions between companies.
DTC - Direct to Consumer (Direct au Consommateur)
Direct sales from manufacturer to consumer, with no intermediaries.
P&L - Profit and Loss (Profit et Perte)
Accounting document summarising income and expenditure.
SKU - Stock Keeping Unit (Unité de Gestion de Stock)
Unique identifier for a product.
EAN - European Article Number (Numéro d'ArticleEuropéen)
A barcode used globally to identify products.
GTIN - General Trade Item Number ( Numéro Général d'Article Commercial)
Standard identifier for products in global trade.
UPC - Universal Product Code (Code Universel desProduits)
A barcode used mainly in North America to identify products.
CTA - Call to Action (Appel à l'Action)
Incentive for customers to carry out a specific action.
O2C - Order to Cash (De la Commande au Paiement)
Order management process on receipt of payment.
PPC - Pay-Per-Click (Paiement Par Clic)
Advertising model where advertisers pay for each click on their ads.
CT - Click Through Rate (Taux de Clic)
Percentage of clicks on a link compared to the total number of views.
ACPC - Average Cost Per Click (Coût Moyen Par Clic)
Average cost for each click on an advertisement.
ASP - Average Selling Price (Prix de Vente Moyen)
Average price at which a product is sold.
COA - Cost Per Action (Coût Par Action)
Cost based on a specific action, such as a sale or a click.
CPC - Cost Per Click (Coût Par Clic)
Cost paid for each click on an advertisement.
KPI - Key Performance Indicator (Indicateur Clé de Performance)
Measure used to assess the success of an organisation.
YoY - Year on Year (Année sur Année)
Comparison of performance on an annual basis.
MoM - Month over Month (Mois sur Mois)
Monthly performance comparison.
3PL - 3rd Party Logistics (Logistique tierce partie)
Companies providing outsourced logistics services, such as storage and distribution, for other companies.
DS - Dropshipping (Dropshipping)
Retail model where the seller does not keep the products in stock.
OOS - Out of Stock (Rupture de Stock)
Situation where a product is no longer available in stock.
PO - Purchase Order (Bon de Commande)
Official document issued by a buyer to a supplier.
EDI - Electronic Data Interchange (Échange de Données Informatisé)
Data transfer between computer systems.
IDQ - Item Data Quality (Qualité des Données d'Article)
Quality of product information.
IPI - Inventory Performance Index (Indice de Performance des Inventaires)
Measuring the effectiveness of stock management.
SaaS - Software as a Service (Logiciel en tant que Service)
Software distribution model where applications are hosted by a service provider and made available to customers via the Internet.
OTP - One-Time Password (Mot de Passe à Usage Unique)
Temporary password used for transaction security
